SEO, AEO and GEO for Law Firms in Hong Kong

What the three terms mean

SEO (Search Engine Optimisation) is being found when a client searches Google or Bing for a lawyer.

AEO (Answer Engine Optimisation) is being the answer when a search engine replies to a client's question directly, in Google's AI Overviews or through a voice assistant.

GEO (Generative Engine Optimisation) is being named, and described accurately, when a client asks an AI tool such as ChatGPT, Gemini or Copilot which lawyer to call.

What the work covers

A review of how search engines and AI tools currently see your firm, and where they get it wrong.

Structured data on your website, so that search engines and AI tools understand who you are, what you do and where you practise.

Clear, answer first pages and FAQs written around the questions your clients actually ask.

Consistent details across your website, Google Business Profile, LinkedIn and legal directories, so every source tells the same story.

Google Search Console and Bing Webmaster Tools set up and monitored, so you can see what is working.

Why it is done by a lawyer

Promotion by law firms in Hong Kong is governed by professional conduct rules. The work is carried out by Caroline Langley 梁麗蓮, a barrister and scientist with more than thirty years of practice across four jurisdictions, so that what is published for your firm is accurate, measured and careful in its claims.

Price

Every firm starts from a different place, so the work is quoted after a short initial review.