Turning Websites into AI Discovery Engines: Case Studies
A compelling business can still be invisible online if search engines and AI tools cannot clearly understand what it offers, who it serves, or why it matters. I specialise in changing that.
My work combines legal and sector expertise, strategic content, AI assisted website development, structured information, search optimisation, and rigorous performance analysis. The result is not vague digital marketing. It is measurable improvement in how often a business appears, where it appears, and how widely its expertise is surfaced across search and AI platforms.
Case Study One: Legal and Regulated Sector
For an anonymised legal and regulated sector business, I brought together legal knowledge, audience focused content, AI assisted development, and performance analysis.
| Metric | Increase |
|---|---|
| Google AI impressions per day | +118.5% |
| Google search impressions per day | +139.0% |
| Organic Google search visits per day | +72.4% |
| Pages receiving Google AI impressions | +140.0% |
Sources: Google Search Console and Google Analytics.
Case Study Two: B2C Website
For an anonymised B2C website, I built the site, developed its content architecture, used AI tools to support production, and analysed the resulting performance across Google, Bing, and analytics platforms.
| Metric | Increase |
|---|---|
| Google AI impressions | +544.8% |
| Google search impressions | +346.8% |
| Google search clicks | +200.0% |
| Organic search visits | +200.0% |
Sources: Google Search Console and Google Analytics.